Satellite Radio Systems: Sirius Satellite Radio
Sirius Satellite Radio has come into the industry quickly, growing to a million subscribers in two years. The rapid growth has been due in a large part to signing radio personality Howard Stern to a multi-year contract. His morning radio show will be moving to the uncensored format on satellite radio and has generated tremendous publicity for the industry.
The all-digital satellite radio format on Sirius Radio includes 65 channels of commercial-free music and currently 52 channels of information. Pop hits, rock, country, jazz, hip-hop/urban, and classical channels are featured in their radio music lineup. News, talk, sports, traffic, weather, and kid's programming channels are included in their selection as well. Sirius has the exclusive contract to broadcast NFL on satellite radio.
Sirius promotes the fact that there are no premium channels - all subscribers get all of their programming content. For a complete listing, check out our Sirius Radio Channels section.
The monthly subscription starts at $12.95/month which is the same as with XM Radio. There are discounts for purchasing annual subscriptions and there is also a subscription plan for satellite radio for businesses. Check out our section on Cost of Subscriptions for more details.
Equipment for receiving Sirius Radio is manufactured by several leading electronics companies, including Alpine, Audiovox, Blaupunkt, Clarion, JVC, Kenwood, and Panasonic. Their equipment is available from Best Buy, Circuit City, The Good Guys, Sears, Radio Shack, and Wal-Mart. To find out more about where to purchase equipment, see our section on Where To Buy Equipment.
Several new cars are now featuring Sirius Satellite Radio, including Daimler Chrysler, Ford, and BMW. And you can listen to the service in many Hertz Rental Cars.
Sirius is based in New York City, and broadcasts from studios there as well as from Los Angeles, Nashville, New Orleans, Houston, and Daytona.
Sirius uses 3 satellites, with multiple ground repeaters, to cover the US.
Sirius Satellite Radio is a public company. Sirius stock is traded on NASDAQ under the symbol SIRI.