The Future of Satellite Radio
The future of satellite radio looks very bright. Both XM Radio and Sirius Satellite Radio have been successful in creating a wide variety of music and information channels in a commercial-free format.
With over 4 million current subscribers, the projected increase is to have 20 million by 2010.
The cost of receivers has been reduced to around $150; and the cost of the subscriptions have maintained around $10-$12/month.
Personal Satellite Radio:
With the widespread popularity of the IPod and MP3 players to listen to downloaded, digital quality music, the introduction of units such as XM Radio's IM2GO should increase the number of potential users. The price for these players will be around $350.
For more information on the newest personal satellite radios from XM, check out the press release on xmradio.com.
Currently, both XM Radio and Sirius are offered on selected models of new cars. See our section on Radio In Your New Car for more details. But currently, not every model from these manufacturers includes the option to include satellite radio. In the near future, we should see this list expand tremendously and make it more likely that your next new car will have a satellite radio as an option.
With high profile radio shows moving to satellite radio - such as the Howard Stern Show to Sirius, we will see the channel line-up improve over time. The competition between the two service providers guarantees that they will continue to offer channels that they feel will encourage additional users to subscribe to satellite radio.
Ask anyone who is familiar with a navigation system installed in many new cars today, they will tell you that it gives you great information; but the real-time traffic data is missing. So you are keeping one eye on the map and listening to radio traffic reports. Soon, the satellite radio system in your car may be able to match those up.
And down the road, having video streaming through your satellite radio system is a possibility. It would be like having a satellite television service in your car. This would be a huge benefit to providing a higher level of entertainment to the car's passengers; and would take advantage of many DVD video systems currently being installed.
For a take on the future of satellite radio, check these out: