XM Radio/NHL Press Release
XM SATELLITE RADIO AND NATIONAL HOCKEY LEAGUE ANNOUNCE LONG-TERM AGREEMENT
XM To Begin Broadcasting NHL Games In October 2005
NHL Chooses XM As Its Exclusive Satellite Radio Network Starting in 2007
Washington D.C., September 12, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation's leading satellite radio service with more than 4.4 million subscribers, and the National Hockey League (NHL) today announced a 10-year, $100-million agreement that makes XM the exclusive satellite radio network of the NHL beginning with the 2007-2008 season.
XM will begin broadcasting NHL games with the launch of the new 2005-2006 season and will become the League's exclusive satellite radio broadcast partner in 2007.
In addition to providing live play-by-play coverage of more than 1,000 games per season, XM will create a dedicated NHL radio channel featuring original programming that will focus on all aspects of the sport. NHL games and the NHL channel will be available in Canada through XM's partner, Canadian Satellite Radio (CSR), which is funding a portion of the agreement. CSR has been awarded a license to distribute satellite radio in Canada, as recently approved by the Federal Cabinet.
"We are thrilled about the National Hockey League's decision to partner with XM Satellite Radio," said Hugh Panero, President and CEO of XM Satellite Radio. "The clear winners of this partnership are the millions of hockey fans here in the U.S. and in Canada who are incredibly passionate about their favorite NHL team, and who will now be able to follow them regardless of where they call home."
"We're delighted to have XM as our newest satellite radio partner," said NHL Commissioner Gary Bettman. "At this exciting time in the League's history, a new partnership with XM allows us to offer hockey fans unprecedented NHL coverage on the nation's largest satellite radio service."
XM's comprehensive coverage of the NHL will include games from every team, as well as the NHL All-Star Game, the Stanley Cup Playoffs and the Stanley Cup Final. XM will start its NHL schedule with sweeping coverage of Opening Night on October 5, 2005.
Panero continued, "XM and its Canadian partner CSR are excited to participate in the resurgence of this great sport."
About XM Satellite Radio:
XM is America's number one satellite radio service with more than 4.4 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
About the NHL:
The National Hockey League, founded November 22, 1917, is the second oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs based in the United States and Canada, entertaining more than 100 million fans each season through attendance and broadcasting, including a Sirius satellite radio broadcast partnership that runs through the 2006-07 season. Research indicates that NHL fans are some of the most tech savvy, educated and affluent in professional sports. The NHL has one of the most diverse player demographics with more than 33 percent of NHL players hailing from outside North America from 22 different countries. Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. NHL and Stanley Cup are registered trademarks of the National Hockey League. For more information on the NHL, fans may log on to NHL.com.